Neville Brody is an internationally notorious graphic designer, typographer, brand strategist and art director. He started out in the early 1980’s when he was art director of Fetish Records, which is when he started to experiment with a new graphic language informed by ideas from the subculture and alternative music scene. Brody consistently pushed the boundaries of visual communication in all media through his experimental and challenging work. He assorted typefaces with decorative details such as geometric elements, symbols and pictures. From 1981 to 1986, Brody was an art director of the magazine “The Face”, for which he designed a characteristic typographical appearance that inspired magazine designers and other designers worldwide. For example the cover for their 10th anniversary, featuring Madonna, he experimented with layouts of bulky text and strong contrasting imagery, with bold colouring. The cover had attitude and a grungy impact, which would appeal to it’s audience of alternative music fans and people of the alternative lifestyle. Other international magazine and newspaper directions have included the likes of City Limits, Lei, Per Lui, Actuel and Arena, as well as the radical new look for two leading British newspapers, The Guardian and the Observer. Brody found most of his fame with FontWorks, of which he was one of the founding members. FontWorks, based originally in London designed a number of notable typefaces, and was partly responsible for prompting the FUSE project, an influential fusion between magazine, graphic design and typefaces, which showcased new work from renowned designers and which has won several design awards. Brody's work and that of his company, Research Studios, has continued to evolve and expand into a bewildering range of different projects and innovative initiatives - many of them for international clients. His accomplishments include a set of postage stamps for the Nederland PTT, a signage system for the National Gallery of Germany, a set of posters for the Hayward Gallery's exhibition of Magnum photographers and a special design for the United Nations UK UN50 campaign. 
Brody is notably recognised for his exciting experimentation with typography, a direction he has devoted most of his life to. For example, in this piece of work for Nike, he has played with the size of the font, the layout and the alignment of it. Everything on the design is impacting and visually intriguing, because of the consideration for visual hierarchy. Instantly the eye is drawn to ‘bounce’, and then ‘just’ which is set within it, which also ties in with the Nike tag line of ‘Just Do It’. After that, the eye follows a mix match of words and images. The language is very strong as well, giving several sporting instructions and actions such as ‘dunk it’, typical basketball slang. The poster was a risk, from first glance you do not recognise it as a basketball shoe promotion, but this makes it very bold and noticeable, a typical Brody trait.
Now, Brody is working with his founded company Research Studios, a multi-disciplinary creative network, situated around the world from London to Tokyo, Berlin to New York, where he works on one-off commissions to comprehensive visual communication projects.
"An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That’s our job."
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